Grid solutions, a ge renewable energy business, serves customers globally with over 15,000 employees in approximately 70 countries. Ge is the worlds digital industrial company, transforming industry with softwaredefined machines and solutions that are connected, responsive. The worlds top marketing leaders from a wide variety of industries join together at forbes cmo summit to exchange insights, enhance leadership skills, and. Your browser is out of date and some functionality on this site may be not be supported. Our pharma cmo summits are brought to you by the whole supply chain wizard family, though our summit team is responsible for coordinating and organizing these events. What are the benefits of attending the cmo digital summit us. Marketolinkedin alliance will help personalise prospect targeting. Deb miller is the senior director of market strategy at appian. Ge chief marketing officer linda boff to keynote 4th annual chief digital officer summit.
Power demand, for gas power and others, is growing globally and access to reliable, affordable electricity is a critical enabler for economic growth and quality of life. The future cmo club summit is the goto event for marketers looking for personal and professional growth as well as the opportunity to interact with senior marketer peers and cmos. Ge cmo linda boff to keynote nyc chief digital officer. The cmo summit was created by marketing execs who wanted a step beyond conferences and an open forum where it is possible to share best practices, experiences and. Ge cmo linda boff to keynote nyc chief digital officer summit on april 27, 2016 chief digital officers arent the only clevel professionals leading digital transformation. The cmo summit is the worlds top leaders in marketing management who meet monthly to share top ideas and best practices in the pursuit of excellence. She has led marketing initiatives at global companies like ge, software ag, global 360, and opentext. New york, april 27, 2016 prnewswire linda boff, cmo at ge, was today recognized as u. Chief digital officer of the year 2016 by the cdo club, the worlds largest community of csuite. Executive delegates from companies including ge, usaa, ups, comcast, and walmart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables. Today, one out of every six people in the world is without access to electricity.
Learn how ge digitals product portfolio including grid optimization and analytics, asset and operations performance management, and manufacturing operations and automation helps industrial companies put their industrial data to work. Our events attract leaders from across the industry including teva, abbott, verify brand, sea vision, tracelink, pfizer, 3m, bristol. See more videos from our panelists, as well as candid insights from audience members about how they view the relationship between marketing and culture. Colin parris, vice president of ge software research, detailed how ge. At ge digital energys 2019 apac conference in melbourne australia, professionals from across asia. In conjunction with the year of our centennial anniversary, forbes will host its first annual forbes cmo summit europe to explore the future of global marketing and discuss the everevolving. With decades of expertise, grid solutions helps utilities and the industry at large effectively manage electricity from the point of generation to the point of consumption, ensuring the reliability, efficiency and. Cdo club recognizes ge cmo linda boff for her leadership in. Nssfs cmo summit will have you standing out from the crowd. Linda boff is ges chief marketing officer leading all global marketing, brand, content, digital, sponsorship, and customer experience for the company. Thats why we are proud to announce that linda boff will be the featured keynote speaker at the nyc cdo summit, presented by centric digital, on april 27, 2016 at thomson reuters in new. Cmo summit the organization of marketing leadership. Mastering micromoments through a multibrand channels brand strategy.
Cnbc reporter mary thompson and ge cmo linda boff during fireside chat at the nyc cdo summit 2016 boff was promoted to cmo in september 2015 after previously serving for four years as executive director, global digital marketing, where she played a key role in ges foray into digital marketing and content creation. Sep 12, 2014 central to ge s industrial internet strategy, asset performance management apm helps assetcentric industrial companies reach breakthrough levels of performance with their assets by increasing. Ge cmo linda boff named chief digital officer of the year. Clareo cultivates small, intimate gatherings and ongoing. Cmo data insight summit digital clarity groupdigital.
Chief marketing officer, digital ge power transferable marketing strategy. He possesses significant experience with culture change, organizing a company around customers, recruitment of. For analysis related to the summit themes, read jakes blog post on pushing the creep factor with customer data, and this post by tim walters. A select group of senior marketing leaders will be invited to gather in san francisco, london and singapore to debate and discuss the new realities and requirements for the new cmo that must rise up in todays increasingly complex, distributed and digitally driven. The cmo summit is an invitationonly group comprised of the very best executives in marketing who meet monthly by teleconference to discuss relevant and timely topics. Ge digital energys 2019 apac conference, november 1215 in melbourne. Ges cmo linda boff discusses the challenges of transforming this established manufacturer, including its corporate culture.
Discover softwares impact in accelerating your time to value. The 2015 cmo summit explored the cmos role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an increasingly powerful differentiator. Post summit cmo club cares fundraising event for k9s for warriors. Attend an upcoming webinar or view one of our ondemand webcasts. The summit will feature top executives, analysts, solution providers and more. The forbes cmo summit is by invitation only, open to cmos from forbes global 2000 companies or equivalent. Ge cmo linda boff to keynote nyc chief digital officer summit on.
Scott liewehr and tim walters lead roundtables and host sessions on topics related to smart data, consumer behavior, and crosschannel marketing gds international has chosen dcg as its analyst partner for the cmo summit us events scheduled for 2015. The chief marketing officer summit is the biggest and most exclusive gathering of business executives leading innovative marketing strategies. Nov 14, 2017 in conjunction with the year of our centennial anniversary, forbes will host its first annual forbes cmo summit europe to explore the future of global marketing and discuss the everevolving. During the event, you will be learning from industry and academic leaders, engage in handson sessions, exchange ideas, and expand your network of professional contacts. Jan 10, 2015 how ges beth comstock puts innovation to work january 10, 2015 january 28, 2019 by drew neisser in part one of my interview with cmo hall of fame inductee beth comstock, we talked about the innovative marketing campaigns shes enabled as the cmo of ge.
Its a highenergy event where you can share challenges and solutions in a trusted, membersonly environment. Paul barron welcoming at ge international software summit, our 20th event. Cmo summit the organization of marketing leadership innovation. Marketolinkedin alliance will help personalise prospect. Exclusive forum for global cios of large multinational organizations. Home cmo forum defining the role of the cmo the cmo forum is a unique network that elevates and strengthens the role of the chief marketing officer in global corporations. Alliance between marketing automation vendor and linkedin is one of a number of product announcements unveiled at marketo marketing nation summit. Cmo innovation summit 2017 singapore as providing individualized, anytime and anywhere brand experience to customers becomes a business imperative, the role of cmo is contesting for that of a strategy leader, business transformer and innovation adopter. Global cio executive summit evanta, a gartner company. Cdo club recognizes ge cmo linda boff for her leadership. General electric has been on a journey of digital transformation. As every year, globema was an active participant of the 2016 ge americas software summit, held by ge grid solutions in orlando, fl.
Ge is currently the cofounder and cmocpo for ylopo, a new next generation software as a service and performance marketing company called ylopo. Sponsor 2018 ge grid software solutions americas user conference. Take some time out of the office to discuss and tackle the big issues currently affecting your company. How ges beth comstock puts innovation to work january 10, 2015 january 28, 2019 by drew neisser in part one of my interview with cmo hall of fame inductee beth comstock, we talked about the innovative marketing campaigns shes enabled as the cmo of ge. Ge cmo linda boff to keynote nyc chief digital officer summit. Cmo is listed in the worlds largest and most authoritative dictionary database of abbreviations and acronyms the free dictionary.
Cmo gipfel 2020 october 2020, waldorf astoria berlin. Ge digital energy 2019 apac conference melbourne, australia. Chief marketing officer summit the innovation enterprise. Looking for online definition of cmo or what cmo stands for. The cmo club fall innovation and inspiration summit 2019. Discovered softwares impact in accelerating time to value. With a loaded agenda and excellent networking opportunities, this open exchange of knowledge will spark ideas on how to lead your business, stay on top of marketing trends, and how to utilize data and research to meet your goals. Positioning itself as a digital industrial company, ge is combining hardware, software, and analytics to serve customers in aviation, healthcare, energy, and other industrial sectors. The premiere event of the year for top executives to discuss current challenges and solutions. Sponsor 2019 ge digital energy apac conference sofitel melbourne australia.
The iconic event, first launched in 2001, returns in 2015 to explore the criticality of talent, technology and transformation. Before that, she was cmo at nbcs ivillage, worked with citigroup, the american museum of. The global cio executive summit is an invitation only forum for enterprise heads of it from the worlds largest multinational organizations. The annual summit dives deep into critical issues encountered by cios who lead large, international teams, operate in complex business environments, and make decisions that carry significant implications. Central to ges industrial internet strategy, asset performance management apm helps assetcentric industrial companies reach breakthrough. Spacesaver corporation mobile shelving, high density. Apr 25, 2017 what are the benefits of attending the cmo digital summit us. Ge to deliver software for energy distribution management to new zealand utilities. Ge world future energy summit 2020 the leading b2b. Cmo summit the client experience treasure mapusing client journey mapping to deliver a better client experience in an industry where the competition for legal work has intensified, clients legal budgets have remained flat or decreased, and procurements prominence is on the rise. Ylopos initial mission is to build the worlds most intuitive digital marketing platform to deliver scalable, crossplatform digital marketing technology to the real estate industry and beyond. This announcement was made at the 20 international software summit.
As an invitationonly event taking place behind closed doors, the summit offers chief marketing executives and service and solution providers an intimate environment for a focused discussion of the key new drivers shaping corporate marketing. How ges beth comstock puts innovation to work the cmo club. The cmo summit is a chance to network, learn and engage with your peers on key industry concerns. Chris applies data analysis, financial modeling, and software design experience towards innovation in the utilityscale solar industry. Youve already chosen a powerful software tool for your practice, so make sure youre using it to the fullest. Limited exclusively to corporatelevel cmos, the forum offers an unprecedented opportunity to learn from and share with peers. He empowers developers, financiers, and engineers to find. Spacesaver corporation is the innovator in mobile shelving systems, library shelving, art rack storage, gun lockers, weapons lockers and evidence lockers. Linda boff, cmo at ge, proves the importance of digital leadership in the marketing function as she helps turn ge into a digital industrial company.
On the eve of the daytona 500, nascar cmo jill gregory talks about how the brand is finding creative ways to let fans immerse themselves into the race experience. Previous participants our events attract leaders from across the industry including teva, abbott, verify brand, sea vision, tracelink, pfizer, 3m, bristolmyers squibb and several. Jan 30, 2017 general electric has been on a journey of digital transformation. Learn how your company can optimize performance with software applications from ge. The 2015 cmo summit explored the cmos role in both creating and reinforcing a culture that delivers the best possible brand experience in a world where the customer experience is an. Culp flew in on thursday, the closing day of the summit, straight from.
Atif was the first chief digital officer in the fortune 100. Mar 27, 2017 cmo summit the client experience treasure mapusing client journey mapping to deliver a better client experience in an industry where the competition for legal work has intensified, clients legal budgets have remained flat or decreased, and procurements prominence is on the rise. Systems based, addon solutions from summit software technologies enhance the efficiency of your workflow, ultimately saving time and money. Listen to your peers talk about how ges solutions are driving greater productivity and profitability. She drives the positioning of ge as the preeminent digital industrial company, leading the industry with softwaredefined machines and solutions that are connected, responsive, and predictive. Helping utilities manage and coordinate more renewable imports onto the grid. Boff has been with ge since 2003, working on digital marketing initiatives and media partnerships. The cmo summit was created by marketing execs who wanted a step beyond conferences and an open forum where it is possible to share best practices, experiences and insights. Previously, boff was ges global brand marketing leader.
The annual cmo gipfel 2020 is the premium forum bringing elite buyers and sellers together. Heed our call for speakers if you are interested in speaking at the summit, or register now to find out if you qualify for a vip attendee pass. The global cio executive summit is the only gathering of senior level executives that selects discussion topics and speakers to address the unique and specific challenges of global cios at large multinational organizations the agenda has been carefully crafted by our governing body and other active cios of multinational. Note, attendance is limited in order to maintain an intimate dialogue among all participants. In her role, boff is focused on ges transformation to a digital industrial company, leading industry with softwaredefined machines and solutions that are connected, responsive and predictive. Cmo innovation summit 2017 singapore questex events.
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